4 Hacks to increase the Email open rate for your Existing Subscribers
In our previous article 5 Tips on Writing Powerful Email Subject Line, we have explained about the power of a subject line in Email marketing. In this article, we will talk about 4 powerful subscriber list hacks that will give you the optimum Email open rate.
I assure you that, this article will help you to increase your email open rate for your existing Clients/Subscribers. So, Let’s get started with the list of hacks,
- Remove Passive subscribers from the list
- Cleanse your existing database and append it with new and updated information (i.e email address)
- Let subscriber pick what message they get and when (at the time of their sign up)
- Segment your Subscribers by their interest and execute email campaigns accordingly
Email open rate hack #1 – Remove Passive Subscriber from your list
The first and foremost work before finalizing the list is to remove the inactive emails from your list. It will give you a nice Email open rate. Because numbers are nothing unless they open the emails. Quality does matter rather than the quantity of subscriber list.
Focus on quality maintenance of your Email list before spending money and time. If you want to gain a decent Email open rate and check what’s wrong with the list, then choose the email address that did not open your emails for over the past 6 months. Ask them the reason nicely and give them the option to opt out. It will provide you a healthy subscriber list.
Email open rate hack #2 – Cleanse your existing database and append it with new and updated information (i.e email address)
Check and correct all the spelling mistakes in your list. This is a simple and easy way to get some more open.
For example– There may be “gmal” written instead of “gmail”, “Yaaho” instead of “yahoo”. So, correct this spelling errors and I am sure you will not miss your potential sales.
Email open rate hack #3 – Let subscriber pick what message they get and when (at the time of their sign up)
At the beginning only when you are building your list, make sure to let them choose how often they want to receive emails. Provide the option in the lead capture form.
For Example –
- How often they want to receive the email
- They want to get offer update or only new blog post updates
It will make your list easy to use and productive in terms of your goal.
Email open rate hack #4 – Segment your Subscribers by their interest and execute email campaigns accordingly
One of the most compelling reasons for a low open rate is that messages just aren’t significant to the subscriber.
Segment your list in terms of
- Geographic location
- Purchase behavior
And of course, you can add your own segmentation behavior as per your business needs. The key idea is to send relevant emails as per the subscriber needs.
Try these 4 subscriber list hacks in your next email campaign to see the growth in open rate. If you have any more idea on subscriber list please write down on the comment section below.