5 Tips on Writing Powerful Email Subject Line:
Email Marketing has become a new and essential marketing solution to expand your business. Let’s face it, Email marketing is not only easy and instantly reach your ideal buyers with your products/services. However, a poor subject line can drastically change that. When an email reaches the inbox, a subject line is what a person sees at first, and often that’s the deciding factor in whether you open the email or delete without reading!
We all have that moment when we look at the subject line and think of it as possible SPAM or even a Virus of any kind. Hence, the result of it becomes the email being deleted without a read! So, the success of an email campaign is hugely depending on its subject line. We have comprised 5 Tips for Writing Powerful Email Subject Lines:
1. Your target audience is most important:
When you are drafting an email subject line, the most important factor is your target audience. You must keep in mind who your audience is and why you want to reach them. If you are trying to make a sale or offering a promotion, your subject line should reflect the value or purpose of your email.
Here’s an example from Ola (ride-sharing app), promoting a new discounted price.
Their subject line reads “Commute for up to 45% less with Ola Share.”
And as an Ola user, I already know what this email contains & how it benefits me.
2. Personalize your Subject Lines:
Personalize your email and subject lines with Name or Locations. Research has found a personalized email with a person’s First Name has a higher open rate than the generic emails with no name. Everyone loves the sound of their own name. Plus, it increases open and clicks rates. Not only in the email text but including the name in a subject line is a key way of improving the open rates and ultimately, traffic to your website as well.
Another personalization tactic that works is to customize subject lines to the recipient’s location or Company name! Just don’t go overboard with the personalization, the entire point is to show that you know more about your recipients than just their email address,
Tim, Kindly look into it
Ola – Offering you 50% off on your commute
Lisa, Key IT decision makers
Useful Article from our Desk – Email marketing is Still at the Top of this game for Lead Generation
3. Asking a compelling question:
A key question which we often call as “Pain point” is the best way to engage with your target audience. If you start your email with the question which is relevant to your target audience, the recipient will read the question in their head and automatically answer it. This means you have grabbed their attention more often than not.
However, the question has to be relevant and beneficial to your recipients. This is especially true when the question you ask is relevant to the industry you are broadcasting to.
For example, if you are targeting HR managers from Recruitment agencies, asking a question about increasing their sales by providing the corporates looking for recruitment solutions would definitely catch their attention.
You may like to read – The content strategy of the Email Marketing Campaign
4. Subjects lines that communicate urgency or scarcity:
Subject lines with an element of urgency or scarcity encourage the recipient to act quickly. Research has found that urgency leads to higher open and click-through rates. If you are having a sale, try a subject line such as “30% off – Sale ending today EOD” or ‘Don’t miss out 30% of all database.
With the possibility of missing out on lower prices or the business running out of stock, recipients act faster so there is less risk of an email sitting around being forgotten about. It’s typically the FOMO tactics! Also known as the “fear of missing out.”
Act now or miss out on the deal.
5. Beware of ALL CAPS or overusing exclamation points!!!
A subject line that says, “OPEN NOW AND GET A FREE SAMPLE” or, “50% off on all database today!!!!!!!!” , “ACT NOW!!!” isn’t going to get your email opened. In fact, it’ll probably get your email ignored or marked spammed.
Why? It’s a very aggressive technique, which can rub people the wrong way. Also, Using Capital letters and/or a lot of exclamation points means you are shouting at the recipient.
This comes back to what we mentioned above regarding symbols and emojis. If your email and subject lines scored higher on SPAM testing software, your email is likely to hit the junk box or result in a delivery failure. And that can cause a large percentage of your target recipients never seeing the email.
These email tactics are disruptive & can result in very low open and clicks rate, which is obviously far from the goal you must have set.
So instead of using disruptive tactics like these to stand out, try customizing your emails, establishing relevancy, and using effective and delightful language.
Combination of these 5 tips can help you in creating interesting subject lines, which will improve the performance of your email campaign. The goal is to increase the clickthrough rates by the interesting subject lines. This will result in connecting with more leads and higher engagement with clients as we all more traffic to the website.
At AccessNext, we specialize in executing email campaigns. We assist in executing email campaigns in both B2B & Consumer segments.
We integrate our knowledge and experience with you to build the most unique email campaign for your company. These campaigns are designed from scratch, from designing the email templates to creating multiple subject lines to choose from.
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