Why append your Database?

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Why Append your Database?

In this post, we will guide you through some interesting benefits of Appending your Database.  Before we move to the technical prospect let us first know what is Appending? The meaning of Appending in the Database world is to enrich your contact details. Appending is possible with all the contact information that you find relevant to your business.


4 Data Appending services you must go with?


In this post, we will learn about-

  • Meaning of Data Appending?
  • Benefits of Append your database?

Firstly let us start with the Meaning of Data Appending?


Meaning of Data Appending?

The meaning of Data Appending is to verify the contact details and match it to the right Data. Contact details include-Database Append | Meaning of Appending

  • First Name
  • Last Name
  • Postal Address
  • Email Address, and
  • Phone Number

It’s done by getting your existing Contact database and verifying the details with the Master database that have all the right contact details. Appending the database involves some simple steps which we have discussed in our previous post –  Data Appending Services at the USA

Secondly, let us discuss the benefits of Appending your database. Here we will have an in-depth discussion about how it can be done and what we will get after the process.


Benefits of Append your database?

There are several benefits to database appending services. Database Append | Meaning of AppendingThere are different types of data appending services like email, phone, postal appends and more. But, when it comes to the marketing part we have the following –

  • Understanding the customer prospects – Database Appending gives you a 360 ° view of the customer prospects. It makes you understand your customer better.
  • Efficient Marketing Campaign – At second paragraph you have learned the meaning of Data Appending. When you will have the right data you will have a quality marketing campaign that can maximize your ROI.
  • Customer Data Analytics – This is to know who is buying from you and you can have a clear vision on which customer you should put your effort on.


Having said that another important thing to remember is to know your audience better. Database Appending gives meaning to your Data and so as to your business.


Want to Enrich your Existing Database?

Give Us a Shout!

Data Appending Services at the USA

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Data Appending Service at the USA

Before we start with the technical part of Data Appending Service, let us start with Why we need to append our Data? 


Let us suppose that you have a Database of Emails / Phone Numbers / Contact Details. The first thing you need to have in is the Data quality. Quality in terms of

  • Right Details
  • Error-free Data Contacts


Now the next question that comes in your mind is how will you know that-

  • Which data contacts are right?
  • Which Data Contacts are Error-free?

This is the point where we need this Data Appending Service. Data Appending is used to get the quality in your contact details. This is useful to get the right contact details in your Database.


4 Data Appending services you must go with?

Keep an Error free Database Contact List

Our Data Cleansing Services



Our Data Appending Service Process

Data Appending Services in USA
Data Appending Services in the USA

In our Data Appending Service process-

  • We get your existing Database contact details
  • In our Master Database, we upload and match your data for a quality check
  • Then we validate the domain links with which these contact details
  • After this two first steps 2 and 3rd, we do Tele verification and manual verification for the right data
  • This is our last Data Appending Service Process where we verify and reverify your contact details with our Proprietary software
  • When we are done with Proprietary verification and re-verification we deliver you the updated database

We provide our Data Appending service in the USA and all over the globe. At AccessNext LLC our Master database contains more than 240 million Database contact details.


Learn how to Get more out of your B2B Database – All about B2B contact list!


At AccessNext LLC, we are all ready to help with your Data Quality contact details with our Data Appending Service.

Why wait to grow your Business?

4 Data Appending services you must go with ?

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4 Data Appending services you must go with?


At AceessNext we are focused on providing quality Data Appending Services. Some of the benefits of our Data Appending services are –

  • Accuracy and relevancy of Data
  • Improving the engagement ratio of the campaigns
  • Reducing bounce rate
  • Reach right customers at a relevant time

In order to meet the needs of our worldwide customers, we provide a wide range of Data Appending Services. Out of these, the most important 4 are-

  • B2B Email Appending Service
  • B2C Email Appending Service
  • Phone Appending Service
  • Contact Appending Service


B2B Email Appending Service

As a B2B advertiser, you should know the significance of a right email database. With our B2B email appending services, you as an advertiser will have the capacity to send advanced battles to the privilege inboxes. As a Data Appending Service provider, we focus on quality data contacts. With our Email appending services you will receive an updated B2B contact list.


B2C Email Appending Service

Quality customer contact details are very important to execute a successful marketing campaign. As a Data Appending Service provider, we focus on quality data contacts of your prospective B2C customers. Having a clean and updated B2C contact list can result in immediate growth of sales.


Phone Appending Service

Cold calling leads are the hot leads. We at AccessNext have the global phone number database. We can help you boost your business with the right customer contact number. Be it B2B or let it be B2C, we can help acquire you the correct Phone details. As a Data Appending Service provider, we focus on quality Phone contacts details. We work globally with our Phone Appending Service and ready to help you grow your business.


Contact Appending Service

Right contact details are mandatory to have when you are in a business. With our Contact Appending Service, we can provide you with the right contact details. At AccessNext we have the Global contact database of the decision makers. As a Data Appending Service provider, we focus on quality data contacts. With this right contact details, you will be able to reach your customers in a more efficient manner.


Contact Us for a Free Demo on Data Appending Services



**You will provide us an access to your existing data.  We match your data with our master database to append any missing data. And send u back with the quality you required.

Search Engine Marketing Company in the USA

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Search Engine Marketing Company in the USA

In the Digital Marketing strategy, SEM plays a crucial role in reaching your potential customers. SEM is also called paid search or Pay Per Click popularly known as PPC. Search Engine Marketing in the USA is a vast market. 

At AccessNext we provide all the necessary ingredients in order to implement the Search Engine Marketing activity. 


Importance of Search Engine Marketing

Todays USA Marketplace is very competitive in terms of every niche. So in order to reach the most potential customers, one needs to have the SEM done correctly. 

Unlike SEO, SEM does not take much time. The results show immediately in the SERP (Search Engine Result Page).  The main advantage is, we only have to pay when someone clicks our ads and visit our website. 

It also increases the SEO ranking of our site, since visitors enter our website with the definite keyword search. 


How SEM works – All about the USA Market

At AccessNext LLC, we have experts of SEM for the USA marketplace. We have worked in western region including the USA. We work on the 

  • Keyword optimization of the Landing Page 
  • Keywords research for best ad performance
  • Competitors Analysis
  • Create Text-based and Image Display Ads
  • Implement the Ad according to the client’s customer geolocation


Google Adwords and Bing Ads – AccessNext Expertise in SEM for the USA Market 


Google Adwords – Google provides the 90 percent search(SEM activities too, and for USA region it’s over 70%) queries over the internet. AdWords allow us to show both text-based and image display ads. The text-based Ads works on Google Search Engine and Google-owned sites. The Image display Ads works on the blogs, youtube, and Gmail. 


Bing Ads – Bing Ads allow users to buy Ads from both Bing and Yahoo Network. 


We at AccessNext help to set up these both SEM ads for the USA  marketplace. And, we make sure that it runs smoothly. We also provide a monthly report for the Campaign. The report is about the insight of your campaign. It will consist of demography and user behavior. 


AccessNext can handle all your Search Engine Marketing related query in the USA region and help you reach your marketing Goal.  Contact us for better Marketing Solution.



*We also provide Social Media Marketing Solution.

Email marketing is Still at the Top of this game for Lead Generation

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Email marketing is Still at the Top of this game for Lead Generation:


Email marketing is not only important for building relationships with prospects, current customer accounts, and even past customer accounts but also its still one of the Top ways to generate Leads.
The recent study shows, 70% of general public uses electronic communications for their day to day business and buying habits have become intensely digital. Mass postal-mail marketing campaigns have been replaced by email marketing campaigns for lead generation.

Whenever we talk about generating leads through email marketing, it is important to understand What is lead generation?


Ideally, Lead generation is a set of online techniques and tactics to identify potential customers/subscribers for your business. A “Lead” is typically a person who has an interest in your products/services.
It is the initiation of customer interest or inquiry about the products/services of a business that can be acquired through an effective email campaign, lead capture forms, newsletter etc.

Email marketing has long been a reliable platform for generating leads. This approach continues to enjoy a strong track record in spite of the rise of social media platforms. Email marketing is still at the top of this game!


1. Design your Email campaign/Content which gets the result

Today, no one has time to read lengthy emails. Everyone looks for short and crisp & effective content. One of the first things I have learned about email marketing campaigns is to see the email from a customer’s perspective. Starting from the subject lines to the content of the email, if you want to grab his attention, the content should be meaningful to his requirements and the design and content and subject headlines should be relevant, interesting and genuine. Sometimes, Images or visuals work better than the text content of the email. Though that varies from one email campaign to another.

Secondly, use short and relevant subject lines. Your subject lines should reflect the purpose/agenda of the email, you can also add some urgency to it. (Ex. Last Hours sale, Limited stock)
A decent subject line should be between 30-50 characters. This is one of the useful email marketing trends opted in 2018.


You May like to read – 5 Tips on Writing Powerful Email Subject Line


Keep your emails short and crisp. A well-communicated & uncluttered email is always professional, its an important factor in deciding your customers perspective on your offer. Be cognizant of your purpose. Each of your emails should have a clear goal such as educating your customer, asking for referrals or getting them to follow your company’s social media platforms.

Engage your readers with meaningful & relevant content. It’s always best to approach your customer with an up-front style and state the purpose of your email clearly along with how it can assist them.
Keep your email fonts large and easy-to-read style. Your readers may be people who constantly read while they are on the go and/or may have poor eyesight. You will want them to be able to read and scan the email very quickly.

Always conclude your email with a clear call-to-action section. Because in the end, if you did get their attention, it should be very easy for them to know the “next step” on how to contact you.


2. Transform your Cold Leads from Other sources through Your Email Campaign

Well, there are many ways to capture initial leads interest. It can be from Website traffic, PPC Ads, Blogs, or online lead capture forms. However, You can use a customized email campaign to transform these cold leads to warm and sales-ready.


Make sure, all your cold leads from other sources are categorized based on their interest and use several email chains which are customized to their interest in order to certify their interest and categorize them as “warm leads”. This is an important step to place your warm leads into sales funnel to make it sales-ready.


A relevant article you may find useful- The content strategy of the Email Marketing Campaign

3. Blogs are important, use them to Generate Leads through Email Campaign

Blogs are not only a great source of leads but also can be used as lead generation techniques through an email campaign. Most prospects love informative blog articles. You can regularly use your blog content to send them informative and related articles for their business.
This can help your prospect not only get information relevant to their business but also primes the prospect for a call to action asking them if they want you to call them.


4. Email campaigns channelize the Warm leads to ultimate sales

Once you have the list of warm leads, these require personalized treatment. You need to nurture the relationship to make it a little warmer/hot. Email campaign comes handy in this case.
You can include the client’s reference/testimonial to gain credibility. From Warm leads to ultimate sales require careful and effective steps. Also, with all the relative assistance, You can always use discount offers to move the lead closer to the ultimate sale.


5. Try A/B email testing for each campaign

It’s always best to test your campaigns through A/B testing and analyze the results. These results will help you understand the behavior of your potential clients and act accordingly.
You can test the campaigns with minor changes such as color, designs, graphics, call to actions, etc. with the same agenda to target the audience.



As I have discussed above, it’s important to know Email campaign is not only effective as an isolated lead generation tool but also used for customized leads converter for leads from other sources as well.
It’s important to know, though there are many new methods to generate leads, The best marketing campaigns use several marketing forms simultaneously.
The key is to understand your purpose, design an effort to target right customers and learn and evolve from the result.


Get in touch today and a member of the team will be happy to discuss your email marketing requirements with you.


About the Author :

Madhumita Jana  


The content strategy of the Email Marketing Campaign

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The content strategy of the Email Marketing Campaign


In our previous post, we learned about the Subscriber list hack to increase the open rate. In this section, we will discuss the content of your Email campaign for maximum benefit.


You may like to read – 5 Tips on Writing  Powerful Email Subject Line

  • Start with a vibrant subject line
  • Speak directly to your customers, make it personal
  • Personalize Emails with your first name
  • Keep your Email content precise and to the point
  • Timing is Everything
  • Target Your customers with welcoming Email chain


Email Campaign Content Strategy 1# Start with a vibrant subject line

This is the basic and most important thing of an email. We already have a insightful writing on the Email Subject line. You can Read it here-  Writing  Powerful Email Subject Line.


Email Campaign Content Strategy 2#  Speak directly to your customers, make it personal

Speak one to one. Since you will be sending thousands of Emails at a time don’t generalize the content.  Write it as you are sending to only one.


For Example: “40 % discount to our subscriber” will get less open rate than  “Hey Ray, 40% discount on your next buying ”

Talk to the subscriber in a way that will connect.


Email Campaign Content Strategy 3# Personalize Emails with your first name

We ignore emails that come from a company name. The reason is simple, we think it to be associated with some advertisement and marketing policy.

Using a real name give us the edge of feeling a personal connection and the open rate increased abruptly.


Email Campaign Content Strategy 4# Keep your Email content precise and to the point

Don’t put everything in one mail.  Just promise your reader something more valuable and interesting in the next mail you will be sending.

So, when they next observe your email fly into their inbox, they’ll be quick to open it and discover what you’ll show them next!


Email Campaign Content Strategy 5# Timing is Everything

Time your Email content including follow-ups. Choose the best timing and day for the best open rate. You can decide it by experimenting with your subscriber list. Its different in a different list. Just find yours and go with that.


Email Campaign Content Strategy 6# Target Your customers with welcoming Email chain

The most and best engaging audience is the new subscribers. Right after the subscription send a series of 5 to 6 emails. And, in this email,  welcome them in your subscriber list and tell them about your service or product.

Give them an insight into how you are going to help them and how you will be interacting with them. This is how your subscriber will know what to expect from you and when. So, they will be ready to look for your emails.


4 Hacks to increase the Email open rate for your Existing Subscribers

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4 Hacks to increase the Email open rate for your Existing Subscribers


In our previous article 5 Tips on Writing Powerful Email Subject Line, we have explained about the power of a subject line in Email marketing. In this article, we will talk about 4 powerful subscriber list hacks that will give you the optimum Email open rate.

I assure you that, this article will help you to increase your email open rate for your existing Clients/Subscribers. So, Let’s get started with the list of hacks,

  • Remove Passive subscribers from the list
  • Cleanse your existing database and append it with new and updated information (i.e email address)
  • Let subscriber pick what message they get and when (at the time of their sign up)
  • Segment your Subscribers by their interest and execute email campaigns accordingly


Email open rate hack #1 – Remove Passive Subscriber from your list

The first and foremost work before finalizing the list is to remove the inactive emails from your list. It will give you a nice Email open rate. Because numbers are nothing unless they open the emails. Quality does matter rather than the quantity of subscriber list.

Focus on quality maintenance of your Email list before spending money and time. If you want to gain a decent Email open rate and check what’s wrong with the list, then choose the email address that did not open your emails for over the past 6 months. Ask them the reason nicely and give them the option to opt out. It will provide you a healthy subscriber list.


Email open rate hack #2 – Cleanse your existing database and append it with new and updated information (i.e email address)

Check and correct all the spelling mistakes in your list. This is a simple and easy way to get some more open.

For example– There may be “gmal” written instead of “gmail”, “Yaaho” instead of “yahoo”. So, correct this spelling errors and I am sure you will not miss your potential sales.


Email open rate hack #3 –  Let subscriber pick what message they get and when (at the time of their sign up)

At the beginning only when you are building your list, make sure to let them choose how often they want to receive emails. Provide the option in the lead capture form.

For Example – 

  • How often they want to receive the email
  • They want to get offer update or only new blog post updates

It will make your list easy to use and productive in terms of your goal.


Email open rate hack #4 – Segment your Subscribers by their interest and execute email campaigns accordingly

One of the most compelling reasons for a low open rate is that messages just aren’t significant to the subscriber.

Segment your list in terms of

  • Geographic location
  • Interest
  • Purchase behavior
  • Engagement

And of course, you can add your own segmentation behavior as per your business needs. The key idea is to send relevant emails as per the subscriber needs.

Try these 4 subscriber list hacks in your next email campaign to see the growth in open rate. If you have any more idea on subscriber list please write down on the comment section below.

5 Tips on Writing Powerful Email Subject Line

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5 Tips on Writing  Powerful Email Subject Line:


Email Marketing has become a new and essential marketing solution to expand your business. Let’s face it, Email marketing is not only easy and instantly reach your ideal buyers with your products/services. However, a poor subject line can drastically change that. When an email reaches the inbox, a subject line is what a person sees at first, and often that’s the deciding factor in whether you open the email or delete without reading!


We all have that moment when we look at the subject line and think of it as possible SPAM or even a Virus of any kind. Hence, the result of it becomes the email being deleted without a read! So, the success of an email campaign is hugely depending on its subject line. We have comprised 5 Tips for Writing Powerful Email Subject Lines:


1. Your target audience is most important:


When you are drafting an email subject line, the most important factor is your target audience. You must keep in mind who your audience is and why you want to reach them. If you are trying to make a sale or offering a promotion, your subject line should reflect the value or purpose of your email.


Here’s an example from Ola (ride-sharing app), promoting a new discounted price.

Their subject line reads “Commute for up to 45% less with Ola Share.”

And as an Ola user, I already know what this email contains & how it benefits me.


2. Personalize your Subject Lines:


Personalize your email and subject lines with Name or Locations. Research has found a personalized email with a person’s First Name has a higher open rate than the generic emails with no name. Everyone loves the sound of their own name. Plus, it increases open and clicks rates. Not only in the email text but including the name in a subject line is a key way of improving the open rates and ultimately, traffic to your website as well.


Another personalization tactic that works is to customize subject lines to the recipient’s location or Company name! Just don’t go overboard with the personalization, the entire point is to show that you know more about your recipients than just their email address,


Examples include:


Tim, Kindly look into it

Ola – Offering you 50% off on your commute

Lisa, Key IT decision makers


Useful Article from our Desk – Email marketing is Still at the Top of this game for Lead Generation


3. Asking a compelling question:


A key question which we often call as “Pain point” is the best way to engage with your target audience. If you start your email with the question which is relevant to your target audience, the recipient will read the question in their head and automatically answer it. This means you have grabbed their attention more often than not.


However, the question has to be relevant and beneficial to your recipients. This is especially true when the question you ask is relevant to the industry you are broadcasting to.


For example, if you are targeting HR managers from Recruitment agencies, asking a question about increasing their sales by providing the corporates looking for recruitment solutions would definitely catch their attention.


You may like to read – The content strategy of the Email Marketing Campaign


4. Subjects lines that communicate urgency or scarcity:


Subject lines with an element of urgency or scarcity encourage the recipient to act quickly. Research has found that urgency leads to higher open and click-through rates. If you are having a sale, try a subject line such as “30% off – Sale ending today EOD” or ‘Don’t miss out 30% of all database.


With the possibility of missing out on lower prices or the business running out of stock, recipients act faster so there is less risk of an email sitting around being forgotten about. It’s typically the FOMO tactics! Also known as the “fear of missing out.”

Act now or miss out on the deal.


5. Beware of ALL CAPS or overusing exclamation points!!!


A subject line that says, “OPEN NOW AND GET A FREE SAMPLE” or, “50% off on all database today!!!!!!!!” , “ACT NOW!!!” isn’t going to get your email opened. In fact, it’ll probably get your email ignored or marked spammed.

Why? It’s a very aggressive technique, which can rub people the wrong way. Also, Using Capital letters and/or a lot of exclamation points means you are shouting at the recipient.


This comes back to what we mentioned above regarding symbols and emojis. If your email and subject lines scored higher on SPAM testing software, your email is likely to hit the junk box or result in a delivery failure. And that can cause a large percentage of your target recipients never seeing the email.

These email tactics are disruptive & can result in very low open and clicks rate, which is obviously far from the goal you must have set.

So instead of using disruptive tactics like these to stand out, try customizing your emails, establishing relevancy, and using effective and delightful language.




Combination of these 5 tips can help you in creating interesting subject lines, which will improve the performance of your email campaign. The goal is to increase the clickthrough rates by the interesting subject lines. This will result in connecting with more leads and higher engagement with clients as we all more traffic to the website.


At AccessNext, we specialize in executing email campaigns. We assist in executing email campaigns in both B2B & Consumer segments.

We integrate our knowledge and experience with you to build the most unique email campaign for your company. These campaigns are designed from scratch, from designing the email templates to creating multiple subject lines to choose from.


Get in touch today and a member of the team will be happy to discuss your email marketing requirements with you.


About the Author :

Madhumita Jana  


All about Power BI Mobile Application !

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Basics on Microsoft Power BI Mobile

As you are comfortable with Microsoft Power BI Desktop and Power BI Service, we can now move to Power BI Mobile.

We know that we can create the reports on Desktop Power BI.  Create and view the Report Dashboard on Power BI Service. And, on Mobile Power BI we can view and interact with the report Dashboards.

Power BI MobileThere are apps for all kind of Mobile and tablet. Let it be iOS (iPad, iPhone, iPod Touch, or Apple Watch), Android phone or tablet, or Windows 10 device.


In the Mobile App, you can avail all your shared reports.

In this post, we will discuss the basic steps of using Power BI on your mobile device.

Prerequisite – Microsoft Power BI Account and App installed in the Mobile phone.

→ Install the Power BI Application

→ Sign in with your Device

→ Viewing Dashboard in Mobile App

→ Cleaning Up unnecessary report


Install the Power BI Application and Login in Power BI Mobile

Install the mobile app from the application store and sign in with your login credentials. The login ids and password are same as of the Powe BI Service in the browser.


Viewing Dashboard in Power BI Mobile App 

Steps to look at the report dashboard –


Tap on the main navigation button → Tap on Workspace → Tap on My Workspace → Select the Report you want to interact with.


If you want to get a landscape view then simply tap on the iconPower BI Mobile in the report for a better and bigger view.

If you want to share the report from Mobile Power BI app, then find the share button at the upper right corner of the App.


Tap Share→ Fill Email Address/ Addresses → Tap Send.


You May be interested in –

How to Integrate Microsoft Power BI as a Business Intelligence Solution

Comparing the Free and Pro Microsoft Power BI Plans

Everything you want to know about Microsoft Power BI


Quick view of Microsoft Power BI Service

Reading Time: 3 minutes

Power BI Service Concept

Since you are at this Power BI Service section post, we assume that you are a veteran in Power BI Desktop. If you are new or have any doubt regarding Power BI Desktop then please visit  – Everything about Power BI Desktop! 


Prerequisite – Working Knowledge on Power BI Desktop


In this section, we will learn about

  Quick Overview on Power BI Service

♠ Getting Data 

Exploring the Dataset

♠ Making report and Dashboard

♠ Sharing the report and track the new content


Quick Overview on Power BI Service

This is the web-based version of Power BI on which we can share our reports made on Power BI Desktop. This is one of the most used SaaS (Software as a Service) application for business analytics. In order to use this online service, we must have an account at For the first time when you sign in to your Power BI account, you will find a dashboard. On the dashboard, we will find the applications and tools that we need to make the visualization perfect.

Related article- Integrate Microsoft Power BI as a Business Intelligence Solution


Getting the Dataset in Power BI Service

Now, the next step after sign-in is to get some data inside your dashboard. In order to insert Data, we have four default option. These are –

Power BI Service

  • Get the Data from previously uploaded content from your Colleague
  • Discover Data from online services like – Google Analytics, JIRA, Microsoft Azure, Github and many more
  • Upload an Excel file from your local computer in Power BI Service dashboard
  • Get the Dataset from the Database you are using through getting Database in Microsoft Power BI Service.

Now, since your data is ready, let’s move to the next phase

You May like to read  Comparing the Free and Pro Microsoft Power BI Plans


Exploring the Dataset in Power BI Service

Now, we have the Dataset with us, we are ready to explore the Data and segregate it in our own terms. Inside the Microsoft Power BI Service Dashboard, we can arrange the Dataset according to our need.

We can add/remove rows and columns in the Data table inside Microsoft Power BI Service. We can merge two Dataset as per our report requirements. In this step, we work on the Data and make it our own.


Making report and Dashboard in the Microsoft Power BI Service 

As we have our required Dataset with us, we are now ready to move to the next step. That is to create our visualization report and then making the report dashboard.Microsoft Power BI Service

In this stage, we make individual visualizations of the dataset separately as per the report need. After the data visualization is done we merge the individual reports in one page and make the report dashboard as shown in the image. To do this simply drag the data item fields in the canvas and your dashboard report will be ready instantly.


Sharing the report and track the new content in Microsoft Power BI Service

Now we are ready to showcase our report dashboard to our client and colleague. In order to share a specific report follow the following simple steps.

File → Publish to Web → Get unique sharing code to share over Email or publishing shortcode in a webpage.

And we just have created and shared the report made on Microsoft Power BI Service.

To get Power BI Service, click here and fill up the online form. In the next post, we will discuss Microsoft Power BI Mobile.