Email marketing is Still at the Top of this game for Lead Generation

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Email marketing is Still at the Top of this game for Lead Generation:


Email marketing is not only important for building relationships with prospects, current customer accounts, and even past customer accounts but also its still one of the Top ways to generate Leads.
The recent study shows, 70% of general public uses electronic communications for their day to day business and buying habits have become intensely digital. Mass postal-mail marketing campaigns have been replaced by email marketing campaigns for lead generation.

Whenever we talk about generating leads through email marketing, it is important to understand What is lead generation?


Ideally, Lead generation is a set of online techniques and tactics to identify potential customers/subscribers for your business. A “Lead” is typically a person who has an interest in your products/services.
It is the initiation of customer interest or inquiry about the products/services of a business that can be acquired through an effective email campaign, lead capture forms, newsletter etc.

Email marketing has long been a reliable platform for generating leads. This approach continues to enjoy a strong track record in spite of the rise of social media platforms. Email marketing is still at the top of this game!


1. Design your Email campaign/Content which gets the result

Today, no one has time to read lengthy emails. Everyone looks for short and crisp & effective content. One of the first things I have learned about email marketing campaigns is to see the email from a customer’s perspective. Starting from the subject lines to the content of the email, if you want to grab his attention, the content should be meaningful to his requirements and the design and content and subject headlines should be relevant, interesting and genuine. Sometimes, Images or visuals work better than the text content of the email. Though that varies from one email campaign to another.

Secondly, use short and relevant subject lines. Your subject lines should reflect the purpose/agenda of the email, you can also add some urgency to it. (Ex. Last Hours sale, Limited stock)
A decent subject line should be between 30-50 characters. This is one of the useful email marketing trends opted in 2018.


You May like to read – 5 Tips on Writing Powerful Email Subject Line


Keep your emails short and crisp. A well-communicated & uncluttered email is always professional, its an important factor in deciding your customers perspective on your offer. Be cognizant of your purpose. Each of your emails should have a clear goal such as educating your customer, asking for referrals or getting them to follow your company’s social media platforms.

Engage your readers with meaningful & relevant content. It’s always best to approach your customer with an up-front style and state the purpose of your email clearly along with how it can assist them.
Keep your email fonts large and easy-to-read style. Your readers may be people who constantly read while they are on the go and/or may have poor eyesight. You will want them to be able to read and scan the email very quickly.

Always conclude your email with a clear call-to-action section. Because in the end, if you did get their attention, it should be very easy for them to know the “next step” on how to contact you.


2. Transform your Cold Leads from Other sources through Your Email Campaign

Well, there are many ways to capture initial leads interest. It can be from Website traffic, PPC Ads, Blogs, or online lead capture forms. However, You can use a customized email campaign to transform these cold leads to warm and sales-ready.


Make sure, all your cold leads from other sources are categorized based on their interest and use several email chains which are customized to their interest in order to certify their interest and categorize them as “warm leads”. This is an important step to place your warm leads into sales funnel to make it sales-ready.


A relevant article you may find useful- The content strategy of the Email Marketing Campaign

3. Blogs are important, use them to Generate Leads through Email Campaign

Blogs are not only a great source of leads but also can be used as lead generation techniques through an email campaign. Most prospects love informative blog articles. You can regularly use your blog content to send them informative and related articles for their business.
This can help your prospect not only get information relevant to their business but also primes the prospect for a call to action asking them if they want you to call them.


4. Email campaigns channelize the Warm leads to ultimate sales

Once you have the list of warm leads, these require personalized treatment. You need to nurture the relationship to make it a little warmer/hot. Email campaign comes handy in this case.
You can include the client’s reference/testimonial to gain credibility. From Warm leads to ultimate sales require careful and effective steps. Also, with all the relative assistance, You can always use discount offers to move the lead closer to the ultimate sale.


5. Try A/B email testing for each campaign

It’s always best to test your campaigns through A/B testing and analyze the results. These results will help you understand the behavior of your potential clients and act accordingly.
You can test the campaigns with minor changes such as color, designs, graphics, call to actions, etc. with the same agenda to target the audience.



As I have discussed above, it’s important to know Email campaign is not only effective as an isolated lead generation tool but also used for customized leads converter for leads from other sources as well.
It’s important to know, though there are many new methods to generate leads, The best marketing campaigns use several marketing forms simultaneously.
The key is to understand your purpose, design an effort to target right customers and learn and evolve from the result.


Get in touch today and a member of the team will be happy to discuss your email marketing requirements with you.


About the Author :

Madhumita Jana  


The content strategy of the Email Marketing Campaign

Reading Time: 2 minutes

The content strategy of the Email Marketing Campaign


In our previous post, we learned about the Subscriber list hack to increase the open rate. In this section, we will discuss the content of your Email campaign for maximum benefit.


You may like to read – 5 Tips on Writing  Powerful Email Subject Line

  • Start with a vibrant subject line
  • Speak directly to your customers, make it personal
  • Personalize Emails with your first name
  • Keep your Email content precise and to the point
  • Timing is Everything
  • Target Your customers with welcoming Email chain


Email Campaign Content Strategy 1# Start with a vibrant subject line

This is the basic and most important thing of an email. We already have a insightful writing on the Email Subject line. You can Read it here-  Writing  Powerful Email Subject Line.


Email Campaign Content Strategy 2#  Speak directly to your customers, make it personal

Speak one to one. Since you will be sending thousands of Emails at a time don’t generalize the content.  Write it as you are sending to only one.


For Example: “40 % discount to our subscriber” will get less open rate than  “Hey Ray, 40% discount on your next buying ”

Talk to the subscriber in a way that will connect.


Email Campaign Content Strategy 3# Personalize Emails with your first name

We ignore emails that come from a company name. The reason is simple, we think it to be associated with some advertisement and marketing policy.

Using a real name give us the edge of feeling a personal connection and the open rate increased abruptly.


Email Campaign Content Strategy 4# Keep your Email content precise and to the point

Don’t put everything in one mail.  Just promise your reader something more valuable and interesting in the next mail you will be sending.

So, when they next observe your email fly into their inbox, they’ll be quick to open it and discover what you’ll show them next!


Email Campaign Content Strategy 5# Timing is Everything

Time your Email content including follow-ups. Choose the best timing and day for the best open rate. You can decide it by experimenting with your subscriber list. Its different in a different list. Just find yours and go with that.


Email Campaign Content Strategy 6# Target Your customers with welcoming Email chain

The most and best engaging audience is the new subscribers. Right after the subscription send a series of 5 to 6 emails. And, in this email,  welcome them in your subscriber list and tell them about your service or product.

Give them an insight into how you are going to help them and how you will be interacting with them. This is how your subscriber will know what to expect from you and when. So, they will be ready to look for your emails.


4 Hacks to increase the Email open rate for your Existing Subscribers

Reading Time: 2 minutes

4 Hacks to increase the Email open rate for your Existing Subscribers


In our previous article 5 Tips on Writing Powerful Email Subject Line, we have explained about the power of a subject line in Email marketing. In this article, we will talk about 4 powerful subscriber list hacks that will give you the optimum Email open rate.

I assure you that, this article will help you to increase your email open rate for your existing Clients/Subscribers. So, Let’s get started with the list of hacks,

  • Remove Passive subscribers from the list
  • Cleanse your existing database and append it with new and updated information (i.e email address)
  • Let subscriber pick what message they get and when (at the time of their sign up)
  • Segment your Subscribers by their interest and execute email campaigns accordingly


Email open rate hack #1 – Remove Passive Subscriber from your list

The first and foremost work before finalizing the list is to remove the inactive emails from your list. It will give you a nice Email open rate. Because numbers are nothing unless they open the emails. Quality does matter rather than the quantity of subscriber list.

Focus on quality maintenance of your Email list before spending money and time. If you want to gain a decent Email open rate and check what’s wrong with the list, then choose the email address that did not open your emails for over the past 6 months. Ask them the reason nicely and give them the option to opt out. It will provide you a healthy subscriber list.


Email open rate hack #2 – Cleanse your existing database and append it with new and updated information (i.e email address)

Check and correct all the spelling mistakes in your list. This is a simple and easy way to get some more open.

For example– There may be “gmal” written instead of “gmail”, “Yaaho” instead of “yahoo”. So, correct this spelling errors and I am sure you will not miss your potential sales.


Email open rate hack #3 –  Let subscriber pick what message they get and when (at the time of their sign up)

At the beginning only when you are building your list, make sure to let them choose how often they want to receive emails. Provide the option in the lead capture form.

For Example – 

  • How often they want to receive the email
  • They want to get offer update or only new blog post updates

It will make your list easy to use and productive in terms of your goal.


Email open rate hack #4 – Segment your Subscribers by their interest and execute email campaigns accordingly

One of the most compelling reasons for a low open rate is that messages just aren’t significant to the subscriber.

Segment your list in terms of

  • Geographic location
  • Interest
  • Purchase behavior
  • Engagement

And of course, you can add your own segmentation behavior as per your business needs. The key idea is to send relevant emails as per the subscriber needs.

Try these 4 subscriber list hacks in your next email campaign to see the growth in open rate. If you have any more idea on subscriber list please write down on the comment section below.

5 Tips on Writing Powerful Email Subject Line

Reading Time: 4 minutes

5 Tips on Writing  Powerful Email Subject Line:


Email Marketing has become a new and essential marketing solution to expand your business. Let’s face it, Email marketing is not only easy and instantly reach your ideal buyers with your products/services. However, a poor subject line can drastically change that. When an email reaches the inbox, a subject line is what a person sees at first, and often that’s the deciding factor in whether you open the email or delete without reading!


We all have that moment when we look at the subject line and think of it as possible SPAM or even a Virus of any kind. Hence, the result of it becomes the email being deleted without a read! So, the success of an email campaign is hugely depending on its subject line. We have comprised 5 Tips for Writing Powerful Email Subject Lines:


1. Your target audience is most important:


When you are drafting an email subject line, the most important factor is your target audience. You must keep in mind who your audience is and why you want to reach them. If you are trying to make a sale or offering a promotion, your subject line should reflect the value or purpose of your email.


Here’s an example from Ola (ride-sharing app), promoting a new discounted price.

Their subject line reads “Commute for up to 45% less with Ola Share.”

And as an Ola user, I already know what this email contains & how it benefits me.


2. Personalize your Subject Lines:


Personalize your email and subject lines with Name or Locations. Research has found a personalized email with a person’s First Name has a higher open rate than the generic emails with no name. Everyone loves the sound of their own name. Plus, it increases open and clicks rates. Not only in the email text but including the name in a subject line is a key way of improving the open rates and ultimately, traffic to your website as well.


Another personalization tactic that works is to customize subject lines to the recipient’s location or Company name! Just don’t go overboard with the personalization, the entire point is to show that you know more about your recipients than just their email address,


Examples include:


Tim, Kindly look into it

Ola – Offering you 50% off on your commute

Lisa, Key IT decision makers


Useful Article from our Desk – Email marketing is Still at the Top of this game for Lead Generation


3. Asking a compelling question:


A key question which we often call as “Pain point” is the best way to engage with your target audience. If you start your email with the question which is relevant to your target audience, the recipient will read the question in their head and automatically answer it. This means you have grabbed their attention more often than not.


However, the question has to be relevant and beneficial to your recipients. This is especially true when the question you ask is relevant to the industry you are broadcasting to.


For example, if you are targeting HR managers from Recruitment agencies, asking a question about increasing their sales by providing the corporates looking for recruitment solutions would definitely catch their attention.


You may like to read – The content strategy of the Email Marketing Campaign


4. Subjects lines that communicate urgency or scarcity:


Subject lines with an element of urgency or scarcity encourage the recipient to act quickly. Research has found that urgency leads to higher open and click-through rates. If you are having a sale, try a subject line such as “30% off – Sale ending today EOD” or ‘Don’t miss out 30% of all database.


With the possibility of missing out on lower prices or the business running out of stock, recipients act faster so there is less risk of an email sitting around being forgotten about. It’s typically the FOMO tactics! Also known as the “fear of missing out.”

Act now or miss out on the deal.


5. Beware of ALL CAPS or overusing exclamation points!!!


A subject line that says, “OPEN NOW AND GET A FREE SAMPLE” or, “50% off on all database today!!!!!!!!” , “ACT NOW!!!” isn’t going to get your email opened. In fact, it’ll probably get your email ignored or marked spammed.

Why? It’s a very aggressive technique, which can rub people the wrong way. Also, Using Capital letters and/or a lot of exclamation points means you are shouting at the recipient.


This comes back to what we mentioned above regarding symbols and emojis. If your email and subject lines scored higher on SPAM testing software, your email is likely to hit the junk box or result in a delivery failure. And that can cause a large percentage of your target recipients never seeing the email.

These email tactics are disruptive & can result in very low open and clicks rate, which is obviously far from the goal you must have set.

So instead of using disruptive tactics like these to stand out, try customizing your emails, establishing relevancy, and using effective and delightful language.




Combination of these 5 tips can help you in creating interesting subject lines, which will improve the performance of your email campaign. The goal is to increase the clickthrough rates by the interesting subject lines. This will result in connecting with more leads and higher engagement with clients as we all more traffic to the website.


At AccessNext, we specialize in executing email campaigns. We assist in executing email campaigns in both B2B & Consumer segments.

We integrate our knowledge and experience with you to build the most unique email campaign for your company. These campaigns are designed from scratch, from designing the email templates to creating multiple subject lines to choose from.


Get in touch today and a member of the team will be happy to discuss your email marketing requirements with you.


About the Author :

Madhumita Jana